> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryarchitect.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Track Form Submissions with Google Tag Manager

> Set up conversion tracking in Google Ads for form submissions on Architect pages using Google Tag Manager.

In Architect, a form submission is a CTA that opens an email capture form modal when clicked. When a visitor fills out and submits the form, their details are captured directly within Architect.

When a visitor submits a form on your Architect page, a custom event called `architect_form_submitted` is fired. You can use Google Tag Manager to capture this event and send it to Google Ads as a conversion.

## Prerequisites

Before you start, make sure you have:

* Access to your **Google Ads** platform
* Access to your **Google Tag Manager** account
* Access to the **Architect** platform (app.tryarchitect.com)
* A CTA set up in Architect as a form submission on an example page so you can test

## Step 1: Create a conversion action in Google Ads

<Steps>
  <Step title="Open Google Ads and navigate to Goals">
    In your Google Ads account, go to the left-hand menu and click **Goals**. Then click **+ Create conversion action**.
  </Step>

  <Step title="Choose the conversion category">
    Select the most relevant category for your use case, such as **Submit Lead Form**.
  </Step>

  <Step title="Configure the conversion">
    Click **Create Conversion**, select your data source, then choose **Manually with code**. Click **Done**, then **Save and Continue**.
  </Step>

  <Step title="Copy your conversion details">
    You will see the option to set up your Google tag and events. Choose the tab that says **Use Google Tag Manager**.

    Save the following values — you will need them in the next step:

    * **Conversion ID**
    * **Conversion Label**
  </Step>
</Steps>

## Step 2: Add the Google Tag Manager script to Architect

<Steps>
  <Step title="Copy the GTM scripts">
    In your Google Tag Manager workspace, click on your Google Tag Manager container. You will see two scripts — one for the **head** and one for the **body**.

    Copy both scripts.
  </Step>

  <Step title="Add the scripts in Architect">
    Go to your Architect page, then navigate to **Settings** and click **Scripts**. Add two scripts:

    * One with the **head** script, placed in the head
    * One with the **body** script, placed at body start

    Click **Save** in Architect.
  </Step>

  <Step title="Test your website in Google Tag Manager">
    Go back to Google Tag Manager and use the **Preview** mode to test your website. Enter your Architect page URL and make sure the GTM container loads correctly on the page.
  </Step>
</Steps>

## Step 3: Create a trigger in Google Tag Manager

<Steps>
  <Step title="Open Google Tag Manager">
    Go to your Google Tag Manager workspace.
  </Step>

  <Step title="Create a new trigger">
    Navigate to **Triggers** and click **New Trigger**. Name it something clear like `Architect Form Submission Trigger`.
  </Step>

  <Step title="Configure the trigger">
    Click **Trigger Configuration** and choose the trigger type **Custom Event**.

    Set the **Event Name** to:

    ```
    architect_form_submitted
    ```
  </Step>
</Steps>

## Step 4: Create a conversion tag in Google Tag Manager

<Steps>
  <Step title="Create a new tag">
    Go to **Tags** and click **New**. Choose **Google Ads** and then **Google Ads Conversion Tracking**.
  </Step>

  <Step title="Enter your conversion details">
    Enter the **Conversion ID** and **Conversion Label** you saved from Step 1.
  </Step>

  <Step title="Set the trigger">
    Under **Triggering**, select the `Architect Form Submission Trigger` you created in Step 3. Click **Save**.
  </Step>
</Steps>

## Step 5: Test and publish your changes in Google Tag Manager

Use the **Preview** mode in Google Tag Manager to test that your tags and triggers are firing correctly on your Architect page. Once you have confirmed everything is working, click **Submit** in the top right to publish your workspace changes. Your triggers and tags will not be active until you publish.

## Step 6: Add the conversion action to your campaign in Google Ads

Go to Google Ads and press **Finish** on your conversion action. Then add the conversion action to the campaign you are running with Architect. You can verify the conversion action is set up correctly by going to **Goals** in Google Ads and checking that the status shows as active.

## Debugging

If conversions are not tracking as expected, check the following:

* **Conversion linker:** Make sure you have a Conversion Linker tag set up in Google Tag Manager. This is required for Google Ads conversion tracking to work correctly.
* **GTM published:** Make sure you have submitted and published your changes in Google Tag Manager. Unpublished changes will not fire.
* **GTM script in Architect:** Verify that the Google Tag Manager script has been added to the Scripts section in your Architect page settings.
* **Conversion setup time:** Conversions can take up to 24 hours to set up and start reporting in Google Ads.


## Related topics

- [How to Track URL Clicks with Google Tag Manager](/docs/overview/for-ads/how-to-track-url-clicks-with-google-tag-manager.md)
- [Scripts](/docs/overview/integrations/scripts.md)
- [How to add Form Submission into your Marketo (Through Zapier)](/docs/overview/integrations/how-to-add-form-submission-into-your-marketo-through-zapier.md)
- [How does Architect Cookie Consent Banner work?](/docs/overview/faq/how-does-architect-cookie-consent-banner-work.md)
- [How to Integrate Leads into HubSpot](/docs/overview/integrations/how-to-add-form-submission-into-your-hubspot-crm.md)